Social media marketing and its influence on international entrepreneurship

Thesis (M.M. (Entrepreneurship and New Venture Creation))--University of the Witwatersrand, Faculty of Commerce, Law and Management, Graduate School of Business Administration, 2015.As technology becomes more advanced, large corporate companies have used the social media as their advertising platform. However there is little research done on international entrepreneurs in using social media to promote their business venture across national borders. This research paper examines international entrepreneurs business ventures through social media and looks at how social media users view the social media network. A survey was used to measure the trust between social media users and the social media brand community, while an interview was conducted on international entrepreneurs. It was found that the brand communities serve as a marketing entry platform firstly for new users but more importantly it serves as a communication platform between the organisation and consumer. However, international entrepreneurs have not been able to grasp the social media concept, at times, delayed announcement on their new product launch. Many international entrepreneurs lack the social media abilities, therefore are constantly not being able to fully utilise social media as a marketing and advertising platform

Content management for distance learning program: A case study on a distance learning program in Thailand

Institutions are considering distance learning to meet the ever expanding needs of students in many parts of the world.Due to the lack of face-to-face contact with teachers and peers, the emphasis on content management is vital to assure positive learning. The purpose of this paper is to derive lessons learned from the findings of a case study on a distance learning English Language program, and to highlight the impact of what can possibly happen when content management seemed to be nonexistent.The paper will provide some practical suggestions for educators considering course content management.The importance of evaluation and benchmarking in knowledge sharing is stressed. Much knowledge can be gained from such effort. Proactive measures taken can enhance the institution’s reputation

Une architecture monastique et la réforme de l’Église : l’exemple des établissements de chanoines de Saint-Augustin dans les diocèses de Sens et d’Auxerre

Les sources et travaux utilisés pour l’étude des établissements des chanoines de Saint-Augustin dans les diocèses de Sens et d’AuxerreLes sources d’archivesL’étendue géographique de notre étude, dispersée sur cinq départements, multiplie les lieux de conservations des archives se rapportant aux différents édifices étudiés. Une partie de cette monumentale masse de documents a déjà fait l’objet de travaux de dépouillements. Bien peu de documents sont réellement utilisables dans le contexte qui ..

Quality challenges in egg farming: A case study in Heap Soon Farming Sdn Bhd

Egg and shell quality are the important factors that decide the profit of an egg farm. The aim of research is to understand the actual farm quality control, what kind factor that will affect egg and shell quality and what are the quality challenges that Heap Soon Farming had met.The literature review had mentioned factors that affect egg quality and quality guideline to measure an egg.An interview was carried out and a checklist had been used to investigate what are the factors that affect egg quality and solution to solve the egg quality problem.The result of interview had identified that the diseases are major factor which compromise egg and shell quality in Heap Soon Farming.Beside this, vaccination and daily health check to layer is used as preventive measure to avoid diseases and low shell quality.Furthermore, it was proposed that Heap Soon Farming introduce the use of enzyme in decreasing egg shell quality problem